Rosaline Digital Marketing https://www.rosaline.ca All your Digital Marketing Solutions Sat, 28 Apr 2018 01:52:47 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 How Social Media Helps To Improve SEO Page Rank https://www.rosaline.ca/how-social-media-helps-to-improve-seo-page-rank/ Tue, 12 Dec 2017 19:29:53 +0000 https://www.rosaline.ca/?p=2244 How Social Media Helps To Improve SEO Page Rank As a business, having a website translates to a global presence, increased number of customers and higher revenue from product sales. This is the same for a blogger currently working as an affiliate marketer. What you ought to know is that it is not enough to…

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How Social Media Helps To Improve SEO Page Rank

Social Media Marketing Agency Toronto 01

As a business, having a website translates to a global presence, increased number of customers and higher revenue from product sales. This is the same for a blogger currently working as an affiliate marketer. What you ought to know is that it is not enough to have a website or a blog online. Remember, there are billions of websites and blogs currently hosted online.

 

To be noticed, your website should be at the forefront. Today, online users search for information using keywords for example “dentist New York or plumber Miami.” Search engines like Google and Bing have made it easier for online users to search for information.

 

To ensure online users are able to find the right information, search engines have resulted in using ranking as a way of sorting websites and blogs online. For this to be possible, search engines have identified certain factors used in ranking, for example, organic traffic, responsive design, keyword relevancy and content type.

 

To better understand how search engines like Google rank websites and treat content, we have compiled useful information that will not only help you increase brand awareness but customer acquisition and increased sales revenue.

 

Identify your customers

As a business or affiliate marketer, the first step to success, increased revenue and higher customer acquisition is identifying your customers. Having a physical store is easy when it comes to attracting customers because all you need is to identify the right location. For example, if you are selling beauty products, locating your store in the middle of nowhere or close to a construction site will not result in increased sales but failure. Instead, locate your store in a mall where customers are readily available.

 

When it comes to the internet, location does matter too. Having your website on the first page of the search engine results means more leads which can be converted into revenue. To attract customers to your website, start utilizing the power of social media. Currently, there are over 3 billion social media users around the world.

 

What does this tell you? Social media is the perfect hunting ground for businesses. To attract social media users, start by implementing sound social media marketing strategies. You can work with a professional digital marketing agency or use your internal marketing team.

 

Today, Google search bots crawl social media pages looking for reviews about your business. If social media users are talking about you, Google will reward you by ranking you higher.

 

How social media plays a vital role in ranking WebPages

Let’s face it. Google is king among search engines and to maintain this position, the company has worked tirelessly not only to crawl each website on the internet (apart from the dark web) but to rank them too. To rank websites, Google uses SEO.

 

Over the years, its search engine bot has been crawling social media platforms like Facebook and Twitter. As a result, it has been able to index backlinks, social media reviews, and other activity. This information has been organized and is now available on its search engine results. If you search for a particular business or brand, not only will you come across its website, map display of its office location and Google reviews but you will view its social media pages too.

 

According to digital marketing companies, social media activity plays a major role when it comes to ranking and that is why Google uses the information gathered to promote authority pages. As a result, social media activity helps to drive traffic to your website which means higher organic traffic from social media platforms like Facebook, Twitter, Instagram and Pinterest among others.

 

To better understand how Google uses social media activity to rank your website, we have compiled the four steps below. Following these steps will boost your website’s statistics thus increasing your Google page rank.

 

Step One – Create a social media business page

Facebook, Twitter, and Instagram have provided businesses with the ability to create a business page on their social media platform. Using the social media page, a business can post content in form of social media posts. This content needs to be integrated with relevant keywords and phrases which potential customers are using to find information.

 

Using your social media account, post social sharing button on your business website(s) allowing online users to like or follow.

 

Step Two –Post content with links to your website/blog

Today, social media users are attracted to posts that contain short sentences and links to your website or blog. As a result, your website will experience a boost in organic traffic. Here is what you need to know. When you post your blog link in a social media post, it is flagged with a nofollow tag. This means that Google search engine will not use the link to influence ranking. To ensure they do, include relevant keywords on your business page, profile bio, headlines and summaries among others.

 

Step Three – Increase your followers

Having a social media business page means nothing if you have no followers. Why? Followers talk about your brand, product, and services. They share your content with other social media users especially if it’s useful. To attract followers, make sure your social media posts contain keywords targeting what social media users and online users are searching for.

 

Step Four –Repeat Step Two and Three

As you already know, Google’s primary objective is to provide relevant results to online users. To ensure this is possible, Google combines data from social media activity and other sources to improve your page rank. Since online users who read and love your content will share it either using social sharing buttons or via their social media accounts, this will boost your website statistics thus being ranked higher.

 

As a business, the continued growth of your social media community is important. Not only does it help to boost your brand and products but it reinforces your relevance online. This will result in online users searching for your business website or blog to learn more about your products and services.

 

Did you know you can use your social media business page to provide support to your customers? Well, now you know. Doing so will keep your followers engaged thus they will keep talking about your brand, products, and services.

 

Bottom line

Social media plays an active role when it comes to increasing page rank. Repeating the above steps and working with social media marketing experts will ensure your website moves from other pages to the first page of Google’s search engine results.

 

Alternatively, you can work with our SEO company to improve page rank.

How Social Media Helps To Improve SEO Page Rank

By Anas Aldera | December 12, 2017 | Comments Off on How Social Media Helps To Improve SEO Page Rank
Social Media Marketing Agency Toronto 01

How Social Media Helps To Improve SEO Page Rank As a business, having a website translates to a global presence, increased number of customers and higher revenue from product sales. This is the same for a blogger currently working as an affiliate marketer. What you ought to know is that it is not enough to…

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By Anas Aldera | September 22, 2017 | Comments Off on 12 Best Website Design for 2018!
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The post How Social Media Helps To Improve SEO Page Rank appeared first on Rosaline Digital Marketing.

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Google Analytics Opt-Out https://www.rosaline.ca/google-analytics-opt-out/ Sat, 02 Dec 2017 21:45:10 +0000 https://www.rosaline.ca/?p=2203 Google Analytics Opt-Out With the help of the Google analytics tool, most sites have been empowered to track their visitors collecting crucial information on the visitors’ web activities. At the end, the information collected is analyzed and used by Google to serve ads to the specific users. However, due to the increased awareness and need…

The post Google Analytics Opt-Out appeared first on Rosaline Digital Marketing.

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Google Analytics Opt-Out

Off Page SEO Search Engine Optimization

With the help of the Google analytics tool, most sites have been empowered to track their visitors collecting crucial information on the visitors’ web activities. At the end, the information collected is analyzed and used by Google to serve ads to the specific users. However, due to the increased awareness and need to preserve your web privacy, some vendors including Google have designed a number of new tools to enable web visitors to take control of their online privacy. These tools can be used at different levels, that's the website owner can modify some lines of code in the analytics tool module to disable tracking.

 

Benefits

However, in cases where the web user/visitor lacks access to the sites’ source code; they can use a browser add-on to opt-out of the Google analytics tool tracking. Upon implementing Google analytics Opt-out options, you are bound to enjoy surfing while keeping your identity anonymous. As such, all the sites you visit will not have to collect your information; this helps increase your online safety. The other important aspect of opting-out of Google analytics as a user or an SEO company is that it helps decontaminate your SEO analytical data as your web history may have a negative influence on your analytical data meant for your Search engine optimization campaign.

 

Implementation

As a website visitor, you can tell Google that you do not want to be tracked by using a simple Google Chrome extension. Here's how you should do it. 

- Using your chrome browser, copy-paste this web address (URL) to the browser address field: https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

- You can alternatively double-click or right-click on the above link and choose to open it. Once you get redirected to the target page, use the search field available in the page to search for the ‘Google analytics Opt-out’ add-on.

- From the search result that comes up, go for one that reads Google Analytics Opt-Out Add-On (By Google), by ga-extension-publishers.

- While still on this option, click on “+ ADD TO CHROME” button and follow the prompts that follow to complete the add-on installation. If the installation asks you to restart the browser, it is important to do so. This move will ensure that the Google Analytics Opt-out installs successfully.

Those are the simple steps you can to follow to deactivate Google tracking whenever you surf or make web searches using Google search engine.

How Social Media Helps To Improve SEO Page Rank

By Anas Aldera | December 12, 2017 | Comments Off on How Social Media Helps To Improve SEO Page Rank
Social Media Marketing Agency Toronto 01

How Social Media Helps To Improve SEO Page Rank As a business, having a website translates to a global presence, increased number of customers and higher revenue from product sales. This is the same for a blogger currently working as an affiliate marketer. What you ought to know is that it is not enough to…

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By Anas Aldera | December 2, 2017 | Comments Off on Google Analytics Opt-Out
Off Page SEO Search Engine Optimization

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10 Top Trends In Digital Marketing For 2018!

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top trends in digital marketing

10 Top Trends In Digital Marketing Strategy For 2018! Having trouble reaching out to your customers? Do you feel that you have a solid product but no customers to market it to? Ever felt that your business isn’t well known enough in your neighborhood to perform well? That’s probably because you don’t have much of…

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By Anas Aldera | September 22, 2017 | Comments Off on 12 Best Website Design for 2018!
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The post Google Analytics Opt-Out appeared first on Rosaline Digital Marketing.

]]>
10 Top Trends In Digital Marketing For 2018! https://www.rosaline.ca/10-top-trends-in-digital-marketing-for-2018/ Mon, 09 Oct 2017 18:37:02 +0000 https://www.rosaline.ca/?p=1866 10 Top Trends In Digital Marketing Strategy For 2018! Having trouble reaching out to your customers? Do you feel that you have a solid product but no customers to market it to? Ever felt that your business isn’t well known enough in your neighborhood to perform well? That’s probably because you don’t have much of…

The post 10 Top Trends In Digital Marketing For 2018! appeared first on Rosaline Digital Marketing.

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10 Top Trends In Digital Marketing Strategy For 2018!

top trends in digital marketing

Having trouble reaching out to your customers? Do you feel that you have a solid product but no customers to market it to? Ever felt that your business isn’t well known enough in your neighborhood to perform well? That’s probably because you don’t have much of an online presence. Check out these top trends in digital marketing that you can implement in 2018.

 

Your customers haven’t gone anywhere- it is just that they have got access to a platform where they can acquire any information they want. You just need the right digital marketing strategy for 2018.

 

 

The Top Trends In Digital Marketing For 2018!

 

You need to reach out to a wider audience than ever before making a lasting impact. Be it through social media or your website or even through a blog- your business is bound to thrive once you embark on this journey.

 

Still finding it difficult? Well, here is how you can create an online brand presence. Just follow these digital marketing trends 2018.

 

1. Advertise Online with Improved Marketing Strategies

 

Invest on Native advertising and personalized PPC to get the most ROI.

 

With PPC for instance, you’re paying for pay per click advertising only one someone shows interest and clicks on your advertisement. This also means that even if they do not click, people do see your advertisement and by extension, are aware of your brand.

 

This develops a result-based ecosystem where the nature of your advertisement isn’t based on a hunch or gamble but actually guarantees real-time results and visibility/brand promotion or even direct sales.

 

Pay Per Click advertisers can work according to the advertiser’s budget, and you are not obliged to spend a fixed amount which may or may not be affordable for you.

 

This means that every brand, from every background, of every category and value, can avail the benefits of Pay Per Click advertising albeit with varying results. Whether you’re running a startup or a multinational company, the benefits of Pay Per Click advertising are uniform in nature, and you will get results.

 

 

2- Focus on Content Marketing:

 

In order to make an impact on the internet, your business needs to come up with a lot of good content that grabs the attention of your target audience. This is something good digital marketing agencies should help you with.

 

 

3- Invest on Facebook

 

Recently, Facebook was the bearer of bad news when it said that it planned on removing all kinds of promotional posts from the feeds. Because of this, brands and people are finding it difficult to reach out to more and more people. With only 6% of the people getting to see regular updates of your posts, can you still make Facebook a profitable social media marketing channel? The answer is YES! Facebook is still on the top of online marketing trends. The strategies mentioned below help you with it.

 

3.1. Select the right audience:

 

With the monstrous user base that Facebook enjoys, you need to target the right audience so that all your effort does not go to waste. For this purpose, Facebook has a tool called Audience Insight, that allows you to put in your criteria and identify the right audience group. It allows you to enter your criteria and helps you match with the right group.

 

3.2. Generate useful and interesting content:

 

Once you have narrowed down your audience, you can use the Internet to come up with some interesting and latest topics that are being discussed by your target audience. This is perhaps the hardest and the most time-consuming step. Once you finish writing your article ensure there is a nice corporate video or a picture to go along with it.

 

3.3. Now promote your work:

 

There is a button on the right-hand corner of the Audience Insights page that helps you create an ad. It will require you to choose an objective for your campaign. Make sure you choose the ‘send people to your website’ option. Now create the ad that will turn up on the news feeds of the target audience that you chose and remember to remove the sidebar Ad option in the column on the right.

 

 

4- Look to Make Your Content Go Viral

 

Now that you have created a good content, you want your visitors to share the article. While Facebook might not post regular updates from your page, it loves sharing your work through users who are actively sharing it through their personal accounts. Have social sharing links on the horizontal row right above the article or on the left for maximum impact.

 

 

5- Use email marketing services:

 

It’s a good idea to get an email address that can be included in your newsletter list and in your email marketing campaigns that you undertake. In order to provide an email capturing form to your website, services like MailChimp can be used. What you are trying to do out here is focus on creating good quality content and convincing your readers to do the sharing for you. It really is as simple as that.

 

 

6- Generate Better Brand Value

 

Brand value is the most important aspect of your business, and you are not going to have a good brand value unless you have a digital presence or identity. Digital marketing agencies identify your target audience and create an identity for your brand that is relatable on a personal level, ensuring brand loyalty and awareness at the same time.

 

You can do it by doing the following things:

- Having your website accessible on all smart devices, including mobiles (a responsive site)

- Improving engagement with more media including fresh videos.

- Have Buy Buttons on your website to improve sales

 

 

7- Build Responsive Sites

 

With a large number of devices available to the audience- from portable smartphones to laptops to desktop computer screens to high-resolution projectors one can access the internet very easily in various screen sizes. A lot of websites even have their own application programmed for an optimised experience on any device or operating system.

 

Responsive Websites are websites that can be viewed according to the user’s convenience, and adapt to the user’s environment and device. Users have access to a variety of options in terms of browsing the internet. They can select which browser or which operating system they want to use, what screen size they want to adapt the site to.

 

One Website, Different Platforms: The Emergence of Responsive Web Design Services

 

The concept of responsive websites originated from the idea of responsive architecture. A few years ago, Responsive Architecture was realized as a concept that explored the idea of how a physical space responded according to the number of people and things occupying it. Owing to a large number of digital platforms available in the modern world this concept got carried over to Website Design.

 

Over the years, screen resolutions have got larger making it inconvenient to access different websites. One wouldn’t dream of using a website that has been optimised for mobile viewing on a 4k Ultra HD screen and at the same time, a website that has been optimized for a full HD screen is a nightmare to use on a cell phone.

 

 

8- Look to Minimize Website Size

 

As a solution to this, an amalgamation of intelligent CSS codes and conditional media formatting was used to introduce responsive website design in order to adapt website text, images, and media content according to the user’s circumstances. Suppose a user is accessing a website through a Desktop Mac and later switches to an iPhone when traveling, the website will automatically change the view and its components to suit the smaller screen.

 

Over time, Responsive Web Design has begun to support different browsers, digital platforms (applications, websites, etc) and operating systems. You can avail responsive web design services if you want your company's website to attain such compatibility.

 

 

9- Focus on Wearables

 

The wearables market is going strong, and we can see an adoption rate of more than 40% by 2018. Supporting wearables and the IoT could be the next thing you are looking at to grow your business.

 

 

10- Automate It

 

You can automate a lot of the processes, from sending emails to online posting to segregating contacts, helping you save more hours of time. 2018 will have more such solutions on offer for you - and you need to get hold of as many as you can.

 

 

Hire the Right Digital Marketing Agency

 

You can get hold of a digital marketing agency here who has knowledge about brands and their activity on digital media. They have been handling online profiles of several different clients and know exactly what kind of a campaign your business needs in order to succeed. They will come up with creative campaign ideas in order to help you generate more leads and gain viewership online.

 

There’s nothing a digital marketing agency can do that you cannot, but hiring a digital marketing agency is a plan for future of marketing 2020 and it is a cost-effective method of marketing and publicity that spares you the resources you would otherwise be spending on it to lesser effects.

 

 

 

How Social Media Helps To Improve SEO Page Rank

By Anas Aldera | December 12, 2017 | Comments Off on How Social Media Helps To Improve SEO Page Rank
Social Media Marketing Agency Toronto 01

How Social Media Helps To Improve SEO Page Rank As a business, having a website translates to a global presence, increased number of customers and higher revenue from product sales. This is the same for a blogger currently working as an affiliate marketer. What you ought to know is that it is not enough to…

Google Analytics Opt-Out

By Anas Aldera | December 2, 2017 | Comments Off on Google Analytics Opt-Out
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10 Top Trends In Digital Marketing For 2018!

By Anas Aldera | October 9, 2017 | Comments Off on 10 Top Trends In Digital Marketing For 2018!
top trends in digital marketing

10 Top Trends In Digital Marketing Strategy For 2018! Having trouble reaching out to your customers? Do you feel that you have a solid product but no customers to market it to? Ever felt that your business isn’t well known enough in your neighborhood to perform well? That’s probably because you don’t have much of…

12 Best Website Design for 2018!

By Anas Aldera | September 22, 2017 | Comments Off on 12 Best Website Design for 2018!
Best Website Design

12 Best Website Design for 2018! By: Anas Aldera, September 22, 2017   It is amazing how technology evolves and how what comes out of it can change overnight. The landscape of best website design is one such field that evolves faster than the human mind can comprehend. What looks modern and fresh today may be…

5 Reasons Why Your Company Needs a Video Production Strategy

By Anas Aldera | September 18, 2017 | Comments Off on 5 Reasons Why Your Company Needs a Video Production Strategy
video production

5 Reasons Why Your Company Needs a Video Production Strategy By: Anas Aldera, September 18, 2017   In the past few years, corporate advertising and communication have been revolutionized by the advances in video production. It means that companies have shifted from relying on expensive billboards and traditional print media campaigns to the high-impact and…

25 Facts and Figures About SEO Marketing That Anyone With a Business Needs to Know

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Voice Search Is The Future of SEO!

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Voice Search Is The Future of SEO Services! By: Adam Riggio, July 5, 2017 Afraid of Hearing Voices? Real and Imagined Dangers of Voice Search for the Future of SEO Marketing   It’s not exactly hard today to find more and more content that claims to give you the one neat trick or a few…

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The post 10 Top Trends In Digital Marketing For 2018! appeared first on Rosaline Digital Marketing.

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12 Best Website Design for 2018! https://www.rosaline.ca/12-best-website-design-for-2018/ Fri, 22 Sep 2017 13:35:13 +0000 https://www.rosaline.ca/?p=1568 12 Best Website Design for 2018! By: Anas Aldera, September 22, 2017   It is amazing how technology evolves and how what comes out of it can change overnight. The landscape of best website design is one such field that evolves faster than the human mind can comprehend. What looks modern and fresh today may be…

The post 12 Best Website Design for 2018! appeared first on Rosaline Digital Marketing.

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12 Best Website Design for 2018!

Best Website Design

By: Anas Aldera, September 22, 2017

 

It is amazing how technology evolves and how what comes out of it can change overnight. The landscape of best website design is one such field that evolves faster than the human mind can comprehend. What looks modern and fresh today may be outdated tomorrow. This is why we have outlined a list of 12 rends you need to watch out in 2018. Make sure they inspire you to change your web design and SEO projects and be part of the movement this year.

 

1- Bright Gradients

Kaleidoscopic gradients are making quite a comeback. Y7K, a Zurich-based agency has illustrated how designers can make this two-tone effect look modern and fresh. He shows how full-screen, gradient-washed homepage can be outstanding on a website.

 

2- Duotone

For a cool and contemporary look, designers have adopted the pared-down, two-tone color schemes. A good example of what this new trend is all about, check out the example from Australian Design Radio.

 

3- Mixing Horizontal and Vertical Text

For a refreshing dimension, designers now free text from the usual horizontal alignment and placing them vertically. Director Matt Porterfield shows you how simple a site looks when horizontal and vertical text alignments are added on a page.

 

4- Geometric Shapes and Patterns

Websites today have embraced whimsical shapes and patterns to give life to sites with a flat and material design. There are some daring, patterned letters on the homepage of the Canadian design studio MSDS.

 

5- Bold Typography

Today, more companies than ever are anchoring their homepages upon big and bold typography. The rest of the page has to be kept clean and minimal for this style to work. Check out the French agency Big Youth.

 

6- Cinemagraphs

When static pages look boring, cinemagraphs—high-quality GIFs and Videos—are normally used to run a smooth and continuous loop. Danish agency CP+B Copenhagen has used full-screen loops to hold the attention of the visitor.

 

7- Vivid Layers of Color

When you have a simple site layout, you can add some depth and texture by using staggered, stacked layers of color. The Sao Paulo-based team behind Melissa Meio-Fio demonstrates this trend in style.

 

8- Straightforward, Simple Text

Relaying information in the simplest way possible is what most websites are doing today. They are cutting out images and prominent navigation sections and replacing them with straightforward text. Danis agency B14 is one such company that uses their homepage real estate to provide samples of their work and share their mission statement.

 

9- Experimental Composition

A more eclectic structure will make your ordinary style layout stand out and that’s what designers are adopting. Design director Will Geddes displays samples of this trend and how effective overlapping images can be.

 

10- Modular Design

Visitors will always be attracted to a clean and accessible website. That is exactly what Modular design is doing. A twist on modular design can be seen from design studio Waaark. When you hover your cursor over the dividing edges, unexpected ripple effects take charge.

 

11- Ultra-minimalism

Designers have decided to completely change what the normal person is used to and display just the absolute bare necessities. The site designed by Mathieu Boulet only has a few choice links to his social profiles and information.

 

12- Overlapping Text and Images

Blogs and portfolios find using overlapping texts accompanied by images an interesting trend. A good example is what the Freelance art director and front-end developer Thibault Pailloux did to his site when he added overlapping text a colorful underline beneath each title.

 

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5 Reasons Why Your Company Needs a Video Production Strategy https://www.rosaline.ca/5-reasons-why-your-company-needs-a-video-production-strategy/ Mon, 18 Sep 2017 20:39:56 +0000 https://www.rosaline.ca/?p=1517 5 Reasons Why Your Company Needs a Video Production Strategy By: Anas Aldera, September 18, 2017   In the past few years, corporate advertising and communication have been revolutionized by the advances in video production. It means that companies have shifted from relying on expensive billboards and traditional print media campaigns to the high-impact and…

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5 Reasons Why Your Company Needs a Video Production Strategy

video production

By: Anas Aldera, September 18, 2017

 

In the past few years, corporate advertising and communication have been revolutionized by the advances in video production. It means that companies have shifted from relying on expensive billboards and traditional print media campaigns to the high-impact and compelling corporate videos. Videos offer many advantages to businesses such as improving client awareness, creating interest in a service or product, improving sales and as a tool for internal training.

Marketing professionals are in agreement that corporate videos achieve their targets since they have unique qualities when compared to other types of traditional media. This post gives you 5 reasons why you need to hire corporate video production company Toronto.

  

1- Longevity

Videos have a longer shelf life when you compare them to other types of media. The reason is that you can reuse videos in different situations without updating them. Bear in mind that firms that invest in video production services Toronto end up creating long-term impressions on their target audiences.

For instance, Vibrant Media Productions, an Orlando company that specializes in producing corporate videos, says that many businesses have invested in corporate video production Canada in the past 3 years than five years before. It means that you need to hire film production companies to enable you to reap the benefits or video marketing.

  

2- Assist You to Get Your Message to the Target Audience

Corporate videos involve both audio and visual elements, which enables you to communicate your message effectively. According to studies done recently, the ability of film companies to come up with videos that involve several senses make them one of the best educational tools.

The reason is that visual and audio communication makes it easier for you to pass on information while making it easier for the recipients to retain that information. For companies that use corporate videos to deliver targeted marketing messages, this attribute is especially useful. That’s because it enables the recipients to retain the vital parts of the messages.

 

 3- Makes Your Company Unique

Another reason why you need to hire film companies is that it enables your business to establish a unique brand that will stand out from your competition. The reason is that by using videos for marketing, you’ll be able to focus on specific markets with particular attention. Film production companies can come up with marketing and promotional videos that match the mood, needs, and taste of your target audience.

However, bear in mind that the ability of a company video to come up with an original brand depends on its capacity to influence your target audience. Fast Company says that the path to success is authenticity, since companies that appear unique enhance brand loyalty.

 

 4- Versatility

Corporate videos are among the best ways of communication, that’s beside enabling information retention. For instance, companies can send videos, which can be viewed from several types of gadgets that include tablets, personal computers, and phones. Recent developments in technology have made sharing videos simple, especially with the rise of video sharing platforms such as YouTube, Facebook, and Vimeo.

Companies that post different videos on these sites can reach millions of individuals within a short period. Remember that firms that share videos on social media platforms, websites and blogs use few resources, but end up getting the best returns. The reason is that apart from the commercial video production Toronto costs, sharing videos on these platforms doesn’t cost anything more.

 

 5- Returns and Client Outreach

YouTube, which has risen to become the second biggest search engine, has made businesses to try to get a presence on its platform. The main reason is that YouTube provides the best platform for companies to interact with their clients and a place for promotion and marketing. Remember that one way to get new sales is through video marketing. A company with the best corporate video Toronto plan will promote and market itself, while simultaneously earning revenue from its videos.

  

Summary

The constant advances in communication and information technology mean that companies should look to hire video/movie production companies to enable them to adopt corporate videos and come with the best video production strategy. Remember that the best film companies will ensure that you enjoy long-term success in providing information while ensuring that your customers retain information about your firm's products or services.

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25 Facts and Figures About SEO Marketing That Anyone With a Business Needs to Know https://www.rosaline.ca/25-seo-marketing-facts-to-know/ Sun, 17 Sep 2017 05:29:44 +0000 https://www.rosaline.ca/?p=1494 25 Facts and Figures About SEO Marketing That Anyone With a Business Needs to Know SEO Marketing Article By: Adam Riggio, September 18, 2017   SEO Definition: What is SEO and how it works? Well, that's the one million dollar question. Because even if you have your own SEO company, still you can't really answer…

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25 Facts and Figures About SEO Marketing That Anyone With a Business Needs to Know

SEO Search Engine Optimization Internet Digital Concept

SEO Marketing Article By: Adam Riggio, September 18, 2017

 

SEO Definition:

What is SEO and how it works?

Well, that's the one million dollar question. Because even if you have your own SEO company, still you can't really answer this question easily.

Yes you may know how to do search engine optimization, and you may also have your own search engine optimization techniques as a professional, but still, nobody on earth knows how it really works except for some google search department guys.

But, even if we don't know how it really works, we still know some important and interesting facts about it, and these facts should be known by every person with business interests.

Take a look at these most important facts about SEO.

 

25) The top five web addresses on a Search Engine Result Page (SERP) get 75% of all user clicks

It isn’t really much of a surprise when you think about SEO marketing with your own behavior on the internet. How often have you even bothered to go to the second page of search results yourself? No, the real surprise about this fact is that most people think the top five results get something like 98.7% of all clicks. Don’t let yourself be fooled by your own confirmation bias.

 

 24) Google owns 65-70% of global search market share

Here’s another fact that deflates some common expectations. A common belief is that Google owns or controls literally all search activity. It’s not like anyone uses the name of a non-Google engine to search for information online. Not without being paid for it anyway. But while Google’s share of search activity is hefty and important, they aren’t as dominant as they used to be. Understanding SEO marketing for Google Search matters, but so does SEO versatility.

 

 23) 70% of the links that users click on are organic

They aren’t arranged by some deal between the linked and the linker. People put a link in their articles because they’d come across it during their research and thought it would be useful. Or the reasons why a writer links what they do could be even stranger. Look at that link I posted of that cheesy Bing product placement in a first-season episode of Hawaii Five-0. I just remembered that scene from watching the episode years ago, and put it in this article to make readers laugh. The lesson: There are many kinds of content that get people clicking, and it’s not as straightforward as you might think.

 

 22) 81% of businesses consider their blogs a pivotal company asset.

Blogs do more than just add flavor to a corporate website design with regular new content. It’s also the most powerful and versatile channel to express the personality of your business. What are your priorities? What are your (non-proprietary) methods? What are the ideas and philosophies that drive your work? A blog is where all that can come out.

 

 21) The two most-used internet marketing activities are search and email

This is an article largely about SEO marketing, so if you’re reading this, you probably have search on the brain. You understand search, and how fundamental it is to online life. Email, however, is often forgotten. But email is a huge chunk of all our online time. If you’ve spent 15 minutes working in a 21st century business environment, you’ve probably spent 12 of those minutes reading and responding to emails. Email is also probably the part of your working life that you complain about most regularly. But because so many of us spend so much time working with our professional and personal emails, that makes an email marketing campaign a potentially very lucrative project for any business.

 

 20) Page titles are the most important part of your page after the actual content

Content is what keeps a user on your page, and what justifies their arrival at your website. But the title is what actually gets people to read that content. The title is what people actually see when they’re searching for the content they want. If the title doesn’t communicate the article’s purpose clearly or isn’t very eye-catching, no one is going to click on it. You can write amazing content, but without a solid title, it will go unread.

 

 19) 70-80% of users ignore paid ads and focus on organic content

Now, this does mean that 20-30% of users pay attention to paid ads and act on them. You need to think about search as an economy of scale – billions of searches means hundreds of millions of searchers who act on paid content. But most people have a natural suspicion of paid content – for good reason. If money is the main reason why someone puts a message out there, it’s a sign that the message itself might not be good enough to spread without money’s push. Organic content, links, and endorsement are more trustworthy in general. You earned it without having to pay for it.

 

 18) 75% of SEO Marketing activity is off-page

This doesn’t mean that three-quarters of your SEO rankings depend on off-page activity. I’m talking about the activity of search engine optimization techniques. You can shoehorn as many keywords into your website’s content as you can. You can pack your page with enough keywords that your website reads like Ezra Pound is your copywriter. What matters is your prominence in the network. How many people link to your pages? How much do your articles spread on social media platforms? That means engaging with people and the issues that your audiences care about. Shout to be heard.

 

 17) Half of searchers start their inquiries on a mobile device

Here’s a discovery that tracks with what a lot of you already know from experience. Most searches begin when an idea occurs to people. Maybe it’s a conversation, maybe they’re in the middle of something else. But the idea occurs when they’re away from a desktop or a laptop. You’re sitting with a friend over lunch and a typically rambling conversation turns to a curious fact. Where’s a good vegetarian restaurant in Brampton? Who is the President of Bulgaria? Who directed that movie where Keanu and Patrick Swayze jump out of a plane? Who are the best small-business SEO consultants in Toronto? Whip out your phone and check.

 

 16) Google estimates that the internet consists of five million terabytes of data, and they’ve indexed only 0.04% of it

There’s clearly a lot of data out there in the dark corners of the internet. I have no idea what’s out there in that non-indexed dark matter online world. That’s why it’s important to send the Google Console a sitemap and post content regularly to make sure you’re always seen. But don’t let the small percentage fool you into thinking that we’re dealing with a small amount of information. Because 0.04% of five million is still 200,000 terabytes of data.

 

 15) Google accounted for nearly 40% of all online marketing in 2016

This is how Google makes so much of their money. It’s also why Google advertising rates and packages can get so expensive so fast. If you’re on a tighter online advertising budget, you can get solid results (and often much more detailed audience targeting) from a Facebook ad campaign. Facebook comes second at 8% of online advertising and can offer many ways to engage with users directly.

 

 14) Putting a video on your website’s landing page makes it 53% more likely to make it to the top of Google rankings

Google likes video – they own the biggest video sharing platform in the world, after all. So having an introductory video on your landing page makes a big difference to your website’s search prominence. Be careful not to concentrate on video production too much, though. Video devours mobile data, and not every visitor to your site is viewing from a place where they can watch a video without interruption or disruption. Communicating with as many users as possible means balancing the needs of watchers, listeners, and readers.

 

 13) SEO’s top challenges are link building and keyword research

Keeping up on the most effective keywords is a rat race with your competitors on the best of days and an epic battle to the death on the worst of them. That intensity of competition is really the biggest challenge of keyword research. Link building is difficult not so much because of competition, but because it depends so much on a business’ own social networking with partners and supporters. You’re in a constant exchange of worthwhile content with the people who link to your website. It’s an ongoing conversation that a lot of your audience (or even colleagues elsewhere in your company) doesn’t necessarily see.

 

 12) 75% of searchers never scroll past the first page of results

It’s become a common-sense adage of the SEO marketing world, and it remains sadly true. Most of our searchers are fairly simple, so the first page tell us all we need to know most of the time. This is the core reason behind most of the stiff competition in the SEO marketing world.

 

 11) Companies that blog have 434% more indexed pages than those that don’t

Blogging is part of the necessary long game of building an audience and a following for your company. You need to participate in the conversations that your potential customers are interested in, and which others in your industry are having. A blog is a platform for your company’s thinkers to become thought leaders, developing and introducing innovative new ideas in your business. The more you build your profile, the more leads will come to you.

 

 10) Search engine marketing remains the number one driver of users to a website

Search leaves social media links in the dust – it’s that simple. No matter if you social media following is in the thousands or even millions, search engine results will still bring many more people to your site and your business.

 

 9) Nearly one in five Google searches result in organic clicks on the top link

More strictly, that’s 18%. The second-highest link gets 10% of clicks, while the third-highest gets 7%. When you’re dealing with a scale of literally a billion or more searches, a difference between first and second of 8% of the total is nearly a hundred million searchers.

 

 8) But the Bing breakdown is a bit more equitable

Look, I admit to making fun of Bing earlier in this article. It’s always been easy to make fun of Bing, just as it’s easy to make fun of Microsoft generally. But their search results prompt a curiously different pattern of user behaviour than in the still-dominant Google. The highest link in Bing results snags 9% of organic clicks, the second-highest gets just under 6%, and the third gets 3%. Clicks are distributed more equally among all the results, though the differences still add up to huge numbers. But contrasting Google and Bing makes for an intriguing research project for any SEO marketing professional.

 

 7) Search directly drove one-fourth of all online device purchases since the start of this decade

SEO marketing is very, very good to device manufacturers

 

 6) Content creation is considered the single most effective SEO optimization tactic by 53% of marketers

While this is still a majority of professional marketers, it does speak to a diversity of opinion in the field. I’d be interested in follow-up research that concentrates on questions like these. If a marketer isn’t a good content creator himself, will he tend to devalue the importance of content? Does support for content as a driver of SEO engagement correlate with the intelligence of the marketer? Content is what draws people organically, naturally to your website. Everything else is trickery.

 

 5) Conversion rates tend to be 10 times as high from desktops as from mobiles

This is literally where clicks turn into money for your company. Clicks from desktop users end with a purchase at 10 times the rate of clicks from mobiles. When you think about it, it makes sense. When people are at their desktops, they’re usually at home or at work, in an area where they can get some time to themselves and think. When we’re on a mobile device, we’re usually in the middle of something else – riding the subway, waiting at a coffeeshop. We don’t usually make purchase decisions when we’re in the middle of doing something else, especially not for bigger ticket items like furniture or electronics. Spending our hard-earned money is something we think about and concentrate on.

 

 4) Conversation rates on smartphones are 15 times higher from search than social media

For those of us who do buy things on our smartphones while waiting for the bus, those purchases largely happen through search. Again, think about the experience of search and social media. A social media feed is a scrolling assemblage of content jammed together through coincidence and chance. The last ten minutes of Instagram or Twitter posts, or the prominent posts in Facebook’s complicated (and totally opaque) news feed algorithms. It’s a way to discover surprises. But a purchase is something you have to think about and plan. You’re going to reach a purchase point with a process that you have some direct control over – like a search.

 

 3) Nearly 60% of marketers who’ve spent at least a year working in social media improve their clients’ SEO website rankings

While social isn’t everything, it does make a real difference when you do it right. It may not drive conversions directly, but it helps build the visibility and prominence across networks that businesses need to expand their reach throughout and across audiences.

 

 2) The highest-correlated social media platform with SEO agency ranking is Google+

There’s an old joke about Google+. Facebook is where you find your mom, Twitter is where you find your news, Instagram is where you find people trying to be cool, Snapchat is where you find people who are young and cool, Tumblr is where you find people who’ll never be cool, and Google+ is where you find Google employees. However, since Google is the Earth’s most prominent and influential search engine, I’m not surprised that building prominence on Google+ helps a company build its SEO profile. SEO marketing is about gaming Google’s systems to drive users to our websites. So why shouldn’t we expect Google to game us SEO marketers a little to drive businesses to their platform? All’s fair . . .

 

 1) Of the 10.3 billion monthly Google searches, 78% of them are for products or services

This is just in the United States alone. When you add global business – as any online-focussed company should do – the scale gets bigger and bigger. And it will only grow as the world becomes more interconnected and better-wired. The wiring of the world will only be stopped through a civilization-destroying natural disaster. While that is possible, it’s something to avoid. So remember how much business you can create for yourself through masterful SEO marketing and content marketing.

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How Social Media Helps To Improve SEO Page Rank

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10 Reasons To Invest In SEO Services https://www.rosaline.ca/10-reasons-to-invest-in-seo-services/ Mon, 17 Jul 2017 20:10:33 +0000 https://www.rosaline.ca/?p=1014 10 Reasons Why You Should Invest In White Hat SEO Services Toronto! Let me start by asking this, what are the goals of a business? Many of you will say to make profits, attract customers and expand to new regions. Well, all the above answers are true. But there is more. To ensure that a…

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10 Reasons Why You Should Invest In White Hat SEO Services Toronto!

SEO Toronto Services

Let me start by asking this, what are the goals of a business? Many of you will say to make profits, attract customers and expand to new regions. Well, all the above answers are true. But there is more. To ensure that a business survives and is able to continue making profits, it has to stay relevant within its field. This means staying ahead of its competitors by attracting customers. Furthermore, every business wants to reduce its expenditure especially when it comes to marketing. Thankfully, this is achievable today with SEO services. What is SEO? Search Engine Optimization refers to modern techniques that not only help a business to market itself locally but worldwide too through search engine page rank.

 

Want to your business to benefit from SEO services Toronto? Here are 10 reasons why you need make it part of your business.

 

1- It's Cost Effective

As said earlier, every business wants to market its products and services to customers at a fraction of the cost. Unlike in the past where businesses had to set up huge marketing budgets with the goal of outdoing their competition, today businesses want to use a fraction of that.

 

Thanks to SEO, all a business has to do is work with the best SEO Toronto company. Not only do they have the skills and knowledge to come with sound strategies to improve your organic traffic but they will do so at an affordable rate. In the past, businesses relied solely on traditional marketing campaigns like posters, pamphlets, brochures, business cards, TV and radio ads among others.

 

This was too expensive even today and furthermore, it did not yield the results businesses are looking for – attracting both local and global customers. Thankfully, SEO services eliminate the need of setting up 6 figure marketing budgets making it a cost effective strategy.

 

2- Ensures Local Search Optimization

While Googling for information, you may have come across Google Maps with markers corresponding to a list of local businesses that match the keyword you were using. Well, this feature is referred to as local business listing and its one of the most important SEO strategies for any business.

 

While attracting global customers is important, it is even more important when local customers learn about your business. Local SEO helps you with this. For starters, SEO professionals optimize keywords targeting your business. Next, they will add your business to Google Local Business Listing. This means the following information will be available to online visitors – your business physical address, your website, zip code and postal address.

As a result, every time visitors search the internet for your business, they can find directions to your office block using Google Maps. Thanks to local SEO, customers within your city or state will be able to find your business by merely using a keyword.

 

3- Improves Organic Traffic

Did you know that the top spot on Google search engine results gets 36.4% of all clicks? Well, this is the spot you should be aiming for. The only way to achieve this is through best SEO company Toronto strategies. It is a common belief among online users that first page results are reputable. This means more organic traffic. But how do you attain the number #1 spot.

 

Well, it’s quite easy. The first thing you need to do is to hire a Toronto SEO expert. They are well placed to advise you with the right information. Normally, SEO experts employ keyword optimization techniques that ensure your website is ranked highly.

 

Apart from this, best SEO Toronto experts are prepared to make your business website responsive. This is a crucial factor when it comes to ranking. As a result of improved organic traffic, the business has a chance of converting them into paying customers.

 

4- Improved brand image and growth

The majority of business owners usually think that once they have their business website up running, their brand reputation has been improved.

 

What you need to know is that the internet does work that way. You have to invest in white hat SEO services Toronto if you want to reap the fruits of an improved brand. As a result, online visitors will be attracted to your business. They will purchase your products and services. Once they have used the products, they will rate you.

 

Ratings play an important role when it comes to improving your brand reputation. As a result, you are assured of better business as time goes by. Why? Your popularity will continue to rise as you provide high-quality products and services.

 

5- Converts your website to be mobile friendly

Unless you just crawled out of some hole located deep in the ground, then you are familiar with smartphones and tablets. Today, smartphones and tablets are quickly replacing desktop computers. Users are not only able to browse the internet while on the go but they can shop, communicate, listen to the radio, scan documents, take photos and record videos.

 

Google and other search engines identified the important role mobile phones are currently playing when it comes to accessing the internet. To ensure customers are able to browse the internet and have the best experience, mobile friendly websites were added as an important page rank factor.

 

Since a business cannot run two website versions, responsive websites became the answer. SEO experts are prepared to convert your old website into a mobile friendly platform. This will surely place you in a better position of attracting more visitors.

 

6- Creates a healthy online business profile

By now, you already know that Google is the top dog when it comes to search engines. As a result, Google has taken the role of the ultimate master when it comes to how online users search information. One thing you may not be familiar with is that Google issues updates to its search engine algorithm after a particular duration. Each update is designed to improve how it serves information to its customers.

 

As a business owner, keeping up with these updates is not easy. By working with experienced SEO experts, your work is cut out. They are well versed in white hat SEO techniques which help to ensure that your website does not lose its first position. Furthermore, SEO experts make sure that your website is not blacklisted or penalized for having broken any rules that come with the new updates.

 

7- Video content is king

Content has long been crowned the king but about a decade ago, video content joined its rank. How is video content king? Well, videos are shareable which means they have a higher chance of attracting more visitors to your website than bare content. Furthermore, they are engaging and self-explanatory. For example, a video advertising an upcoming product or service trounces a bunch of words posted on your website.

 

Video use has extended to customer testimonials. Customers can record short video excerpts documenting their experience regarding the use of a particular product or service. That is not all. The videos can also be used in other marketing channels like email and landing pages.

 

Landing pages are known to improve conversion and click through rates which mean improved income for the business as online visitors are converted into paying customers.

 

8- Boosts your ROI

Businesses invest a lot when it comes to marketing their products, services, and brand. Even when they hire SEO experts, they usually go for top notch Toronto SEO experts. The reason for doing so is to ensure that their brand is well known locally and globally. Furthermore, every business wants a return on their investment.

 

SEO is able to increase ROI for the business as well as sales. How? For starters, the business website provides a portal for online visitors to learn what products or services are offered. If the products are of interest to the visitor, they will end buying. This results in the business earning revenue. If the online visitor is pleased with the service, he or she will rate the product or website highly. As a result, other visitors will know they are dealing with a reputable brand. At the end of the day, the business will be able to increase the number of clicks and organic traffic which ultimately contributes to a boost in ROI.

 

9- Improves user experience

Have your online visitors’ numbers been dwindling? Do you know why? Have you tested your page load times? Are the numbers satisfying or disappointing? Well, if you are looking for the best way to improve your website’s user experience, then you need to hire the best SEO company Toronto. Not only will they start by improving your page load times but they will eliminate errors and other glitches your website may have. As a result, you will have a user-friendly and faster business website.

 

10- Your competitors are doing

Yes, your competitors are aggressively using professional SEO services Toronto to stay ahead of your business. So, why are you being left behind? It’s high time to hire the best and improve your page rank position from page 5 or 10 to page 1 top spot. By doing so, your business will be the brand to watch. Your products and services will trend and you will have a competitive advantage over others.

 

Final Thoughts

Now that you have read through the 10 reasons why your business should invest in SEO, surely you are convinced of the importance. Just to recap on the main points, benefits your business will gain as a result of better SEO practices include higher revenue, better user experience, improved ROI, better competitive advantage and it's cost efficient.

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Voice Search Is The Future of SEO! https://www.rosaline.ca/voice-search-is-the-future/ Wed, 05 Jul 2017 15:40:33 +0000 https://www.rosaline.ca/?p=940 Voice Search Is The Future of SEO Services! By: Adam Riggio, July 5, 2017 Afraid of Hearing Voices? Real and Imagined Dangers of Voice Search for the Future of SEO Marketing   It’s not exactly hard today to find more and more content that claims to give you the one neat trick or a few…

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Voice Search Is The Future of SEO Services!

high position seo company

By: Adam Riggio, July 5, 2017

Afraid of Hearing Voices?

Real and Imagined Dangers of Voice Search for the Future of SEO Marketing

 

It’s not exactly hard today to find more and more content that claims to give you the one neat trick or a few simple solutions to the problems your business faces. That’s true in every field, SEO marketing included.

 

For the past couple of years, SEO marketing experts have been worrying that growth in voice search will cut into their results. But how many of these fears amount to the worries of paranoia? How much of that paranoia turns out to be right?

 

Convenience and Vulnerability

 

The main attraction of voice search and voice command in general is convenience. Many people want the ability to stick some earbuds into their smartphones and be able to direct it through a mic, without having to take it out of their pockets.

 

Yes, it’s convenient, but it can also be very dangerous. Imagine the panic that would ensue if you shouted “Siri! Order eight pizzas to my house!” or “Siri! Text mom to tell her I’m pregnant!” on a bus crowded with voice command users.

 

But voice users are vulnerable to more than humiliating pranks. Too often, voice commands are so easy for so many to use that you can forget the incredible differences between how humans and phones understand spoken words.

 

In our daily lives, we use the same ordinary language to refer to how people understand spoken words and how smartphone apps understand spoken words. That language literally is, “understanding spoken words.” Humans are social organisms whose entire personalities are developed through dynamic relationships whose main medium is language.

 

Siri and Google Assistant are machines made of silicon, metals, and electronic patterns. Their algorithms are very good at mimicking how we expect HAL 9000 or Mr. Data to sound. But they’re barely passable mimics of the actual behaviour and intelligence that those sci-fi role models can manage. Even the Enterprise’s computer is advanced far beyond any of our capabilities.

google search

google search

Yet voice’s problems aren’t just matters of advancement. Thinking of voice command comprehension as a single process of learning and advancement mistakes how squishy carbon organisms learn for how metal and silicon machines learn.

 

One voice command security study puts paid to this category mistake. It’s possible to create audio clips that sound like a human command to a voice algorithm, but which sound like nonsensical demon screams or white noise to humans.

 

These audio files could be embedded into website design ads or youtube videos, so that when you play them on your smartphone, they activate commands and functions without any of your knowledge at all. That includes your confirmations of voice commands for sensitive orders like money transfers.

 

Even without accessing such secure activity, hidden voice commands can make your smartphone vulnerable to adware or malware.

 

Could There Be Limits to Voice?

 

However, there’s one important way in which many people are safe from this vulnerability. They simply don’t use them. The reason is that they have accents that most or all voice command systems can’t understand at all.

 

The most common way of discussing this issue is to mine laughs from it. Just look at a sketch like this, where two people with heavy Scottish accents are stuck in an elevator because the voice recognition software can’t interpret their words properly. “Oh, those Scotsmen! They’re so funny when they’re enraged!”

 

Now, the sketch is nearly a decade old – that video was uploaded to YouTube in 2010. But voice command problems continue. Just a few months ago at Wired, Sonia Paul wrote about how many accents still can’t interact with voice commands at all.

 

It’s almost as if most voice recognition software was designed only to recognize anglophone-from-birth accents from northern California. I wonder why that is? he asked sarcastically.

 

But it’s a serious practical problem for voice search. For one thing, the United States and Canada are diverse countries. People from all over the world have come to North America both as immigrants and as visiting businesspeople.

 

Think about the limitations Californian voice command developers would face promoting their products around the world if voice recognition can’t handle anyone other than an English-speaker-for-life?

 

If Paul’s Filipino mother and Indian father can’t use them after speaking English fluently for decades, what use would a Californian voice system be for other languages entirely?

 

Can Voice Catch Up With Changing Voices?

 

Voice search’s accent problem could even worsen as American English accents diversify. Over the last few generations, the accents of white Americans in the Great Lakes region have shifted how they pronounce key vowels. The pronunciations of the Great Lakes vowel shift haven’t changed since 800AD.

 

Will the still-problematic voice command systems of Silicon Valley’s hype machine be able to cope with an America where millions of people have accents almost as diverse as Europe or India?

 

Ultimately, however, the problem of non-white, non-Californian accents is something that engineers can power through. It’s a matter of building increasingly complex voice comprehension algorithms to deal with the human voice’s full range of diversity across languages and accents.

 

If I can describe the difficulty of this task in technical terms, that’s going to take a whole hell of a lot of work. But it will mean voice command applications will be able to act on a wider variety of human sounds – and human-like sounds.

 

So the security vulnerabilities of highjacking voice commands with sounds that humans may not understand, but that voice command software can, will grow as the software can comprehend more sounds.

 

The continuing development of voice command software must and will go hand in hand with the development of security protocols. As voice can take action based on more sounds and more diverse sounds, there will be more possible hacks through carefully organized white noise.

 

That need to maintain security hand in hand with flexibility is the most important problem holding the development of voice command software back from total ubiquity in societies across the globe.

 

If All This Is Solved, Can Voice Still Bleed SEO?

 

Despite these far-reaching and complicated problems, there remains a more fundamental issue of voice that can still strike fear into an SEO marketer. To understand that issue, we’ll have to take a very profound look at SEO and voice, to see how they work as media.

 

So what is the medium of SEO? The light from a screen. Maybe I’m being a little too literal when I talk about SEO as a medium. But that’s what makes voice seem such a threat.

 

SEO is all about moving your company’s website presence up in the rankings of relevant search results. When you type a query on a screen, a variety of results appear for you to choose from.

 

Each question has tens or hundreds of possible answers. SEO makes your answers to consumers’ questions more prominent in that list. But the ultimate choice remains with the consumer, with the person who asked the question in the first place.

 

Voice can easily take that power away from the consumer because when you ask a question, you get one single answer.

 

“Siri, what’s a good Greek restaurant near me?” And Siri will just tell you the answer.

 

SEO rankings are useless when people aren’t presented with many alternatives to search through.

 

What Is Voice For?

 

Voice search is based on an appeal to convenience, but you can just as easily understand our need for convenience as humanity’s fundamental laziness.

 

When you don’t want to do any work and you just want to be told the answer, voice search works fine. Laziness is a powerful motivator, but it may not be powerful enough to replace typed search queries entirely, or even by all that much.

 

Here’s why. The three most popular smartphone voice commands are 1) “Navigate home,” 2) “Call mom,” and 3) “Call dad.” What can this tell us about how people use voice day to day?

 

It tells us that a voice search isn’t really a search for people. It’s a demand for action. The decision has already been made.

 

Here’s another thing about most voice searches. They’re simple and casual. Ordinary requests and questions to which you already know the answer. When I’m asking about that Greek restaurant, maybe I have a few particulars in mind, or maybe I’m going to look for the cheapest one. Maybe I’ll just be led to the only one in the neighbourhood.

 

But if my situation is any more complex than that, I won’t want an easy answer. An easy answer would only confuse me. So when Siri tells me there are a lot of restaurants in the area and begins listing addresses, Yelp scores, articles about them on local blogs, I won’t want to hear all that in a monologue.

 

I’ll ask a question that’s music to an SEO marketer’s ears. “For God’s sake, Siri, just show me the search results! I’ll read them myself!”

 

 

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3 Top SEO Ranking Factors in 2017 https://www.rosaline.ca/3-top-seo-ranking-factors-in-2017/ Fri, 30 Jun 2017 15:32:08 +0000 https://www.rosaline.ca/?p=898 3 Top SEO Ranking Factors in 2017   Hey, do you want to go to the top of the Google Rankings? Then you need to keep reading this article. For rankings in Google are changing almost hourly, an algorithm that they use is one of the most complex software engines currently running on the web. It's…

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3 Top SEO Ranking Factors in 2017

SEO Toronto Company 03

 

Hey, do you want to go to the top of the Google Rankings?

Then you need to keep reading this article.

For rankings in Google are changing almost hourly, an algorithm that they use is one of the most complex software engines currently running on the web. It's also getting more complicated, and rumor has it, that Google is letting it make its own decisions in 2017 and the Goggle folks no longer understand exactly what's going on under the hood anymore.

However, you don't have to know the details about the 200 to 250 primary and the thousands of sub-factors that go into making the 2017 Google's algorithm black box work.

All you have to know is which are the 3 most critical and with this knowledge, and using only one of them can take your blog, website, and specialty niche up in the rankings. In fact, by optimizing your SEO for just the three of them, you can go to the head of the pack.

Finding the best 3 SEO Factors for 2017 is scary as there are so many to choose from

So, let's start breaking things down to get you to the top by showing the secret 3.

Here is what you would have to wade through if you look at the periodic table of SEO factors, shown in the latest iteration of published here.

 

2017 SEO Periodic Table - Search Engine Land

Many experts have been trying to analyze Google secrets and this is what they have come up with, there are 200-250 primarily element and over 1,000 other smaller elements. This picture shows them in a graphic form divided into Off-Page and On-Page categories. So, what are the 3 you need to know about?

 

The Top 3 are!

#1 Keywords

#2 Content

#3 Links

TADA!

So, now let’s get down to brass tacks.

Not so long ago, social media was the prime mover in Google searches. However, Google has evolved since then, and the emphasis of the search engine no longer considers social sharing as a highlight of its search criteria anymore.

For 2017, they have rearranged things and focus on keywords, content, and linkage.

#1 Keywords

This is obviously a no-brainer as it is now the basis of search engine optimization and without it, why are we having this discussion. Because the bottom line is, what words are going to be typed in by the people that are using Google. Most search engines optimizers have forgotten that it's people that are doing the searching.

And as Brian Dean said, "without keywords, there’s no such thing as SEO".

Therefore, keywords are the basis of searching in the 21st century as Google has switched back to a people-centric model. So, master the psychology of your target market and the keywords that your niche market is using, and you will walk away with the brass ring in Search Engine Optimization.

 

#2 Content

Google has gone back to the old days of humans reading web pages. Good writing is what drove all the Direct Mail advertising as well as magazine advertising for the last 100 years. In the 20th century Eugene Schwartz, David Ogilvy, and a few others defined advertising before the age of the Internet. Google discovered that all of their techniques still work in the world of the Cloud. Good writing trumps Nero Linguistic Programming and fancy double-talk.

That is why they had given more emphasis on writing that means something, rather than attempting to manipulate people into buying things. Because in reality information that is useful sells better than any fancy sales talk.

People want to read for pleasure or getting knowledge. They do not want to be inundated with superlatives, promises, and manipulative talk.

Remember, Google is there for the searchers not for the benefit of the companies that are advertising. If that were true, Google would be out of business in a short period of time. So by making content one of their top criteria, they force the webmasters to create web pages that are people friendly, useful and have actual substance and what they are presenting.

Take a look at this example:

SEO Services Ranking

As you can see from the graphic above, while the #1 and #2 search results for the keyword search of "interior design" do not have a lot of backlinks and referring domains, the #3 search result has a lot of backlinks and a decent number of referring domains but still ranking lower than the #1 and #2.

That means Google values content relevancy more than backlinks and page link authority. So, if you want to get ahead in Search Engine Optimization, you need to put yourself in the searcher’s shoes and see what they enjoy getting on the net for in the first place. They're not there to see endless listings of elevator pitches and hyperbola trying to get them to buy this or that.

#3 Links

Many of us in the web development field have been trying to make web pages that are mobile app friendly lately and embedding links, bank links and links of every sort. Well, it turns out, Google likes this idea, but once it further refined by making links point to something other than advertising. Your links today must link to something that is meaningful as well as useful,

Links must have value now

Today, links must not point to and come from places that are in the same domain.

Moz calls this Domain Authority and is measured on a 0 to 100 grading curve along with Page Authority as well. This measures whether your links have value or not.

This can easily be checked with the Free CheckMoz tool. You, of course, can use Google's methodology and tool called Hummingbird or you could find other software that uses similar analytics that provides you with the same information. So, links at the page level as well as the Domain factors are now a driving force in getting you to the top of the rankings.

So, what does this buy you?

It means that you have to start putting backplane that not good have a single domain authority, but must also point to high-value web pages in that domain as well, so, by exchanging your link and building up your popularity and networking with similar minded people.

You can make linking a valuable part of your SEO. The biggest takeaway you can get from all of this is to have diversity and Anchor Quality, as this will rate higher search during the exact match for phrase match query.

The other thing is, you need to have your link spread out among a large number of domains that target a diverse Anchor Text instead of having backlinks that only go to one domain. The more varied your back link profile is further up in the rankings you will go.

 

Final thoughts

Search Engine Optimization not extinct and with using our 3 ranking factors you can move up rapidly in the Google search string charts and beat out the competition.

You, need to remember, of course, to look at the big picture and write to the audience, rather than to the search engines.

When you look at what we've been saying about SEO services today, everything makes logical sense and is quite simple.

If you do these things like writing real content, that reaches people like in the early days of advertising and uses proper linkage and of course, the right keywords that ordinary Netizens are using today. If you do these things, your SEO will go to the top of the rankings.

Now that you know the 3 Secrets, It is up to you to take action and get to where you need to be.

Break a leg and will see you at the top!

 

 

 

Voice Search Is The Future Of SEO!

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Rosaline for the Common Wealth https://www.rosaline.ca/rosaline-for-common-wealth/ Sat, 01 Apr 2017 03:31:17 +0000 http://www.rosaline.ca/?p=531 The Rosaline Business Model: Good for Clients, Good for All Rosaline Digital Marketing is a digital marketing company. I mean, obviously. That’s the name of the company, and the description of the services all over the website.   We put in plenty of hours of work to make sure our clients get the best marketing…

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The Rosaline Business Model: Good for Clients, Good for All

Rosaline Digital Marketing is a digital marketing company. I mean, obviously. That’s the name of the company, and the description of the services all over the website.

 

We put in plenty of hours of work to make sure our clients get the best marketing and promotional services. Since the bulk of our clients are small and medium-sized businesses, that means our work pumps vitality into local economies.

 

Our clients are the type of businesses that fuel a nation’s most robust job market. Businesses that invest and employ people in their own communities, provide security in work, and grow a community’s wealth alongside their own.

 

Rosaline’s priority is our clients’ success. Our clients’ successes are our successes, and when we help a small business succeed, we help a whole community succeed.

 

That’s the cornerstone of Rosaline’s philosophy: Wealth comes from good works.

 

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We believe that the best businesses make the world better than it would have been if no one got those ventures started. Sometimes, that’s through philanthropy or corporate social responsibility. But all too often, the business world can let corporate social responsibility slide into an afterthought. A charitable donation here, a fundraiser sponsorship there, then brush the rest to the side.

 

Not Rosaline. We unite our community-building activities with our business activities. That goes beyond our clientele for our marketing services. I’m talking about our workshop series in web design for youth.

 

Rosaline is organizing one workshop series this summer teaching practical professional skills in web design to Syrian immigrant youth. We plan to follow this series with workshops for young women, and one tailored to the needs of young entrepreneurs.

 

These workshops are the most explicit path, Rosaline, as a company takes to living out its fundamental ethical principle for its business: Great benefit comes from giving and kindness.

 

We’re helping to kickstart the careers of young people who face disadvantages, overcoming unique challenges. For our workshop for immigrant youth, we’re doing this to help young people, many of whom have fled war and violence, build a successful life in their new country.

 

We plan on helping young women start an education in technology to overcome gender inequalities that too many women still face. We plan on helping young women and men from all backgrounds learn some of the skills they’ll need to start their own technology businesses.

 

Maybe when our students are running their own startups, they’ll be our clients. Maybe they’ll be our competition. That would be a touch of irony, but it would still be Rosaline’s dream, realized.

 

At the heart of our company is that one principle, that building wealth, happiness, and vibrant ambition in your community is the path to success. That there really can be a world where nobody loses and everybody wins.

 

Join up with Rosaline Digital Marketing. Help us build a happier, more dynamic, wonderful world.

 

by Adam Riggio, 30 March. 2017

 

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